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2024 Easter Related Spending: Food, Clothes, Decoations, Chocolate Bunnies and more!

If you ever wondered what people in America spend on the Easter holiday; there is a group that surveys it.  Take a read below for a synopsis and follow the link for their full report!

Current Spending Trends On Easter and predictions for this year

According to the National Retail Federation (NRF),* Americans will make some Easter purchases, and do so in amounts larger than last year's spending. According to the National Retail Federation’s annual Easter Spending Survey conducted by Prosper Insights and Analytics, spending for the holiday was expected to reach $19 billion in 2018.  There is no official prediction from them yet on 2024 spending, but it seems likly to increase. Back in 2013, the NRF said that the average person spent $145.12 on candies, decorations, clothing and food.  In 2018, the spend was an average of $150 per person;.. That was the highest level in the 13 years the survey has been conducted and up significantly over 2015's  $140.62 per person and $16.4 billion total. See the chart here.

 Our Prediction for this year

 The NRF's Easter study is typically conducted in ealy March each year and published long after Easter, which makes it retrospective. We use their data, plus our more current traffic analysis to make our current year predictions. We saw dramatic increases year over year  from 2009 until 2013, then big decrease in 2015, followed by steady increases since. 

So, we expect 2024 to be around $19.5 billion, and an average spend of around $156 per person .

How will consumers spend on Easter?

Altogether, averaging the 2017/2018 numbers from the NRF survey; it breaks down like this:

  • 87% plan to buy Groceries and food for an Easter brunch or dinner, spending: $45.26.
  • 48% pllan to buy New clothes for Easter and Spring) spending: $25.91
  • 89% plan to buy Easter chocolate bunnies, jelly beans and other candy spending: $20.66
  • 61% pllan to buy Gifts spending: $20.82
  • 46% plan to buy cards
  • 39% plan to buy Flowers spending: $9.49
  • 43% plan to buy Decorations spending: $9.11

How do consumers celebrate Easter::

  • About 75% of Americans identify with a Christian religion; Christian identification is down from 80% in 2008 (source: Gallup)
  • 60 percent will visit family and friends,
  • 58 percent will cook a holiday meal,
  • 51 percent will go to church and
  • 45 percent plan to watch TV (Easter specials, we hope...)
  • 35 percent of consumers plan an Easter egg hunt
  • 28 percent plan to surf the web (we don't know if it is for bunnies...)
  • 17 percent will go to a restaurant.
  • 13.9 percent will open gifts.

Footnotes: TheNRF polls almost 8,000 consumers, and say their analysis has a margin of error of plus or minus 1.1 percentage points.

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